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One of the most common things web designers and clients forget about is Search Engine Optimization. About 70%, if not more, of South African websites are not Search Engine friendly. People seem to think that as soon as they have a website their business is going to boom. This is the biggest mistake people make when contacting a web design company who does not provide SEO as a service. SEO is an art, not a skill, which takes years to develop and refine. Good SEO is vital to any website's internet marketing strategy.
What is SEO and Internet Marketing?
As mentioned above SEO or Search Engine Optimization is the art of making a website search engine friendly. Search engines such as Google, Ananzi, Yahoo and MSN all use computer programs that crawl the internet from website to website, reading and indexing web pages. SEO is the process which makes your website visible to these search engines. The more these search engines understand your website, the better your ranking will be across search engines.
Internet Marketing is probably the most effective and affordable way of driving business to your website.
We have years of experience in SEO and Internet Marketing. We have built a strong reputation as a company which can deliver.
What do we do? |
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Search Engine Optimization is a delicate and ongoing process of naturally growing your organic search engine ranking. But with search engines changing the rules all the time, there is no "one recipe" for success. Technocratt reviews each website specifically to determine the best way to achieve maximum return on investment through increased traffic and conversion.
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Keyword Analysis
The process of researching keywords and phrases that are most likely to bring targeted traffic and conversion to your website.
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Meta Tag Analysis & Meta Tag Optimization
One of the on-site factors that help determine ranking are meta tags. These carry the hidden HTML code on each page and tell search engines what the page is all about. It's important to ensure that this information is correct, descriptive and matches what your target audience is looking for.
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SEO Copywriting
On the Web "content is king" and should be one of your main priorities. Don't make it the 'final hurdle' in building a website or executing optimization. One of the most crucial parts of SEO is effective copywriting that impresses both search engines and human beings alike. Technocratt ensures website content is in the best shape for getting results and is included in advance of any Web marketing project.
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Search Engine Submission and Links
To get web traffic moving for you, Technocratt will submit your website to all the major search engines. Our CMS also complies with XML site maps, so that search engines can keep track of new content on your website. Inbound link popularity is also a major part of search engine optimization. We'll guide you through the process and help you to increase your web site's link popularity. |
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Search Engine Optimisation (SEO)